AgriFiber

AGRIFIBER

AGRIFIBER

THE MISSION

A pioneer in the AgriTech space, AgriFiber needed to showcase its work in transforming agricultural waste into multifunctional fiber in a way that mirrored its innovative methods. Its branding, website, and sales materials were in need of a serious refresh—enter Martian.

THE WORK

Martian got to work by overhauling AgriFiber’s brand and marketing materials—from colors to logo, website to sales materials. We wanted to convey AgriFiber’s closeness to the upcycled, natural materials of its fiber products—one of the brand’s main values. Hence, the earth-toned color palette, several leaf-inspired iterations of a logo, and a plant-centric ideal guiding the design and copy for all the other materials.
custom farm illustration for agtech marketing company

AGRIFIBER'S NEW IDENTITY

Martian brought AgriFiber a new life with fresh colors to stand out, approachable typography, a logo to modernize, and custom icons to legitimize.

COLORS & TYPOGRAPHY

7482 C
432 C
7416 C
7544 C
129 C

Header Font

Sofia Pro

SofiaPro Bold

A a B b Cc D d E e F f G g H h I i J j K k Ll M m N n O o Pp Q q R r S sTt U u V vW w X x Y y Z z 1 2 3 4 5 6 7 8 9 0 ! “ § $ % & / ( ) = |{} [ ] fi fl

Body Font

Poppins

Poppins Regular

A a B b Cc D d E e F f G g H h I i J j K k Ll M m N n O o Pp Q q R r S sTt U u V vW w X x Y y Z z 1 2 3 4 5 6 7 8 9 0 ! “ § $ % & / ( ) = |{} [ ] fi fl

LOGO

agrifiber sketch logo
agrifiber logo brainstorm symbol sketch
agrifiber logo brainstorm symbol sketch
agrifiber logo symbol final version sketch
agrifiber logo brainstorm symbol sketch
agrifiber logo brainstorm symbol sketch
agrifiber logo brainstorm symbol sketch
agrifiber logo horizontal
agrifiber logo stacked white
corn custom illustration - agtech branding

CUSTOM ICONOGRAPHY

safety core value custom icon - agrifiber - agritech marketing agency
SAFETY & HEALTH
respect for the planet custom icon - agrifiber - agritech marketing agency
PROTECTING THE PLANET
integrity core value custom icon - agrifiber - agritech marketing agency
RESPECT FOR PEOPLE
highest ethical behaviour custom icon - agrifiber - agritech marketing agency
HIGHEST ETHICAL BEHAVIOR
oat fiber ingredient icon
OAT
corn bran fiber custom icon - agrifiber - agritech marketing agency
CORN
cost reduction custom iconography
COST REDUCTION
emulsification custom icon - agrifiber - agritech marketing agency
EMULSIFICATION
increase flavor and improve texture custom icon - agrifiber - agritech marketing agency
ENHANCE FLAVOR
improve thaw custom icon - agrifiber - agritech marketing agency
IMPROVE FREEZE/THAW
microwaveable foods custom icon - agrifiber - agritech marketing agency
IMPROVE MICROWAVE PERFORMANCE
increase baking lift custom icon - agrifiber - agritech marketing agency
BAKING LIFT/REDUCE COLLAPSE
plant based burger custom icon - agrifiber - agritech marketing agency
PLANT-BASED ALTERNATIVES
dairy products custom icon - agrifiber - agritech marketing agency
DAIRY
bakery industry custom icon - agrifiber - agritech marketing agency
BAKERY
plant based meats custom icon - agrifiber - agritech marketing agency
MEATS
dairy alternative custom icon - agrifiber - agritech marketing agency
SAUCES/
DRESSINGS
oat hull fiber custom icon - agrifiber - agritech marketing agency
FUNCTIONAL BENEFITS
gut health custom icon - agrifiber - agritech marketing agency
IMPROVE GUT EALTH
calorie reduction custom icon - agrifiber - agritech marketing agency
REDUCE CALORIES
improve stability custom icon - agrifiber - agritech marketing agency
IMPROVE STABILITY
prevent moisture loss custom icon - agrifiber - agritech marketing agency
PREVENT MOISTURE LOSS
controversial ingredients custom icon - agrifiber - agritech marketing agency
CONTROVERSIAL
INGREDIENTS
heart health custom icon - agrifiber - agritech marketing agency
HEALTH & WELLNESS
nutrients & special diets custom icon - agrifiber - agritech marketing agency
NUTRITION & SPECIAL DIETS
ingredient customization custom icon - agrifiber - agritech marketing agency
CUSTOMIZATION
increase yield custom icon - agrifiber - agritech marketing agency
INCREASES YIELD
clean label optimization custom icon - agritech marketing agency
CLEAN LABEL OPTIMIZATION
corn illustration for agritech branding projectagritech ingredient samplebfg circular emblem - agritech marketing designagritech ingredient sample

AGRIFIBER'S
DIGITAL PRESENCE

light blue dot grid

In need of serious digital rejuvenation, AgriFiber leaned on Martian for a website redesign. We built out a cohesive framework with impactful visuals and compelling messaging—all for a well-rounded look into AgriFiber’s culture, products, applications, and benefits.

Make Contact

BRINGING
THE SHOW
ON THE ROAD

Martian brought value to AgriFiber’s presence at various in-person and virtual food and beverage trade shows, extending their brand ideals into physical builds and educational, informative materials—including copy, design, and fabrication for booths, brochures, and merchandise.